DigMo Launches in Zambia: Revolutionizing Financial Access Through Gamification

Officially licensed by the Bank of Zambia, this innovative company combines digital technology with gamification to empower underserved customers in a market historically dominated by services tailored to wealthier clients

Bridging the Financial Gap with Inclusive Digital Solutions

At its core, DigMo is designed to close the financial divide between high-income earners and everyday Zambians. The company focuses on providing easy access to digital lending and payment solutions that cater specifically to low and middle-income groups, who often face barriers to traditional financial services. To ensure secure and efficient customer onboarding, DigMo has partnered with pawaPass, an advanced digital identity verification and authentication platform. By integrating Know Your Customer (KYC) technology, DigMo guarantees a seamless and compliant user experience, enhancing trust and security for its customers.

A Gamified Approach to Saving: Introducing "Save to Win"

DigMo’s flagship product, Save to Win, is a digital wallet that turns saving into a game. Users can start saving with as little as $0.37, with the chance to win prizes of up to $18,400. The prize pools grow as more people join the platform, creating an exciting incentive for customers to save regularly. By gamifying financial habits, DigMo aims to encourage a culture of saving among those who have traditionally struggled to build financial security.

Leadership Steers DigMo’s Ambitious Growth

As part of its expansion strategy, DigMo recently appointed James Chona as its chairman. Chona brings a wealth of experience to the table and will play a key role in guiding the company’s efforts to establish a strong presence in Zambia. Reflecting on his new role, he noted, “Joining DigMo at this pivotal moment allows me to contribute to advancing financial inclusion in Zambia. Many low and middle-income earners face challenges like inflation, high transaction fees, and restrictive financial products that discourage long-term savings. DigMo is here to change that.”

Innovating Like a Game Studio: A Unique Strategy for Financial Planning

At the company’s launch, Sylvia Brune, CEO of DigMo Group, emphasized the startup’s unique approach to product development. “We treat our work like a game studio, constantly creating and testing new products to find those that can have the most significant impact,” she said. Brune highlighted that merely adapting existing financial products isn’t enough to drive real change. Instead, the company is committed to directly engaging with users, learning from their behaviors, and using those insights to develop tools that truly resonate with their needs.

“Our focus is on innovative financial planning that directly addresses the realities faced by low and middle-income Africans,” Brune added. “This means thinking beyond traditional methods to develop solutions that can genuinely improve their financial well-being.”

Redefining Financial Planning in Africa

With its customer-centric approach, DigMo is challenging the status quo in Zambia’s financial services industry. By combining digital innovation with gamification and a deep understanding of local financial challenges, DigMo is poised to redefine financial planning for a demographic that has long been underserved. As the company continues to grow, it aims to not just change how people save but also to make meaningful strides in financial inclusion across Africa.